Cookies are files, often including unique text or numbers, that are generated by web servers to browsers, and which may then be sent back to the server each time the browser requests a page from the server. Cookies can be used by web servers to identity and track users as they navigate different pages on a website, and to identify users returning to a website. Cookies may be either “persistent” cookies or “session” cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. We use Google Analytics to better understand how our customers navigate to and through our websites, how long customers spend visiting our content items and how often they return to visit our websites. Google Analytics also helps us track the effectiveness of the money we spend on our digital marketing campaigns.